Why PGDM Business Management @ ASM's IIBR

  • Dual specialization with certification in association with HBP, IIMBX, TimesPro
  • Adoption of Choice Based Credit System (CBCS) and Grading System in line with National policies and International practices.
  • Enhancing the brand value of the PGDM program
  • Focusing on Evaluation i.e. continuous evaluation throughout the program.
  • Provide in-built flexibility in the curriculum to help the students to opt for tailor made courses from a wider basket of courses offered by institute.
  • Supplementing traditional classroom teaching/learning with focus on group activity, field work, experiential learning, self-study, projects, etc.
  • Emphasizing on Research, Inter-personal, Analytical, Cross-Cultural, Global aspects of managerial careers throughout the curriculum.

Programme Objectives

The PGDM program prepares a student for a domestics and global careers in diverse sectors of the industry. The PGDM program facilitates learning in theory and practice of different functional areas of management and equips the students with an integrated approach to various functions of management. However, the demand for managerial skills is not limited to the industry. Managerial talent is much sought by the Government Sector, NGOs, non-corporate sector as well. Institutes, Faculty and Students need to move away from the excessive focus on industry and look at needs and demands of broader sections of the society. Likewise entrepreneurial perspective of job and wealth creation with a social context also needs to be integrated into various aspects of the program.

Specifically the objectives of the PGDM Program are:

  • To equip the students with requisite knowledge, skills &right attitude necessary to provide effective leadership in a global environment.
  • To develop competent management professionals with strong ethical values, capable of assuming a pivotal role in various sectors of the Indian Economy & Society, aligned with the national priorities
  • To develop proactive thinking so as to perform effectively in the dynamic socio-economic and business ecosystem.

Program objectives are thus to provide a general management perspective to the candidates, with an appreciation of the theoretical frameworks, and analytical methods required for functioning effectively and efficiently in a management group and to relentlessly proceed towards excellence in career.

Specifically the following skill sets are in focus:

  • Reading & Listening Skills
  • Problem Definition & Problem Solving Skills
  • Application of Technology Tools
  • Mastery of Analytics – Quantitative Aspects
  • Cross-Functional perspectives
  • Sensitization to Cross-Cultural skills
  • Orientation to Global perspectives
  • Peer-based Learning – Ability to Work in groups
  • Learning by application and doing – Experiential learning

Eligibility & Admission Procedure

  1. Admission to PGDM Institutions shall be made only from the candidate from any one of the six all India tests i.e. (CAT, XAT, CMAT, ATMA, MAT, GMAT) or the common entrance examinations (if any) conducted by the respective State Governments.
  2. Weightage score in any one of the six India tests. i.e. (CAT, XAT, CMAT, ATMA, MAT, GMAT) or the common entrance examinations (if any) conducted by the respective State Governments. :- 35 to 60%
  3. Weightage score for the academic performance in X Std. , XII Std., Under Graduate Degree/Post Graduate Degree :– 5 to 25%
  4. Weightage for the group discussion/interview :- 20 to 45%
  5. Weightage for the participation in Sports, Extra-Curricular activities, Academic diversity and Gender diversity :– 5 to 20 %

Delivery Partners

IIMBX

The IIMBX’s MBA Prep course is designed to equip students with an understanding of statistics, accounting and economics. The Indian Institute of Management, Bangalore is one of the top most B-Schools in India known for its holistic, transformative and innovative education. ASM gives opportunities through this partnership program to enhance thinking capabilities of the student. Certification program from premier institute like IIMB will strengthen the resume of the students and provide better chances for good job profiles.

TIMESPRO

ASM’s Institute of International Business and Research has partnered with TimesPro (an education initiative by The Times of India Group) with an aim to revolutionize professional education in India, for PGDM in Digital Marketing course.
The world of Digital Marketing is poised to become India’s largest employer.

The PGDM in Digital Marketing aims to give the students the necessary skill to path their way to a successful career in the digital sector. The program brings you the best of both worlds – the theory of Digital Marketing, understanding of space with hands-on practical exercises.

It is a holistic 2 years full-time AICTE approved professional learning program for students who want to take the right steps towards building a thriving career in Digital Marketing. Get hands on industry experience with the active participation and assistance from TimesPro (as education initiative by Times of India Group).

HARVARD BUSINESS PUBLISHING

Harvard Business Publishing Corporate partners to create world class leadership development solutions for managers at all levels in global organizations and governments. It serves as a bridge between academic and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. It offers management insight, though leadership, and expertise of Harvard Business School Review authors to provide real life solutions and case studies.

Dual Specialization

  • Agri Business
  • International business
  • Digital Marketing
  • Marketing
  • HR
  • Finance
  • First Year
  • Second Year
  • Major Specialization
  • Minor Specialization

This Term will start with TWO weeks program to develop in the students essential skills required for effectively understanding and utilizing the Teaching – Learning process and successful completion of PGDM course at ASM IIBR.

SEM – I
(Common to all Specializations)
  1. Essential of Business Management
  2. Analysis for Business Decisions
  3. Fundamentals of Accounting
  4. Basics of Marketing Management
  5. HRM and People and Systems in Organization
  6. Business Communications
SEM – II
 (Common to all Specializations)
  1. Geo Political Economy
  2. Entrepreneurship Development
  3. Basics of Financial Management
  4. Basics of Operations Management
  5. Research Methodology
  6. Management Information System
SEM – III
(Common to all Specializations)
  1. Corporate Governance
  2. Over view of Digital Marketing
  3. Student can opt for any one subject from AICTE-Swayam Mode- I
    • Business Strategies in Organization
    • Elective Courses –Major Specialization
  4. Major Specialization Subject-1
  5. Major Specialization Subject-2
  6. Project for TWO Months
SEM – IV
(Common to all Specializations)
  1. Corporate Laws
  2. Student can opt for any one subject from AICTE-Swayam Mode- II
  3. Student can opt for any one subject from AICTE-Swayam Mode- III
    • Materials and Supply Chain Management
    • Elective Courses- Major Specialization
  4. Major Specialization Subject-3
  5. Major Specialization Subject-4
SEM – V
(Common to all Specializations)
    • Student can opt for any one subject from AICTE-Swayam Mode
    • Elective Courses – Major Specialization
  1. Major Specialization Subject-5
  2. Major Specialization Subject-6
  3. Elective Courses- Miner Specialization
    • Minor Specialization Subject- 1
    • Minor Specialization Subject- 2
    • Minor Specialization Subject- 3
SEM – VI
Subject Name
  1. Elective Courses – Major Specialization
    • Major Specialization Subject-7
    • Major Specialization Subject-8
    • Major Specialization Field Work
  2. Elective Courses- Miner Specialization
    • Minor Specialization Subject- 4
    • Minor Specialization Subject- 5
    • Minor Specialization Subject- 6
    • Project Report &Viva
Major Specialization Agribusiness International Business Digital Marketing
Subject number. Name of the Subject Name of the Subject Name of the Subject
Major Specialization Subject- 1 Agriculture Extension Management International Marketing Basics of Digital Marketing
Major Specialization Subject-2 Agri Input Marketing International Economics Website Planning and Creation
Major Specialization Subject-3 Post Harvest Management Import Export Management Digital Sturgis and Planning
Major Specialization Subject- 4 Agricultural Business Environment & Cooperative Society Global Marketing Scenario And Marketing Communication Concept of Search Engine optimization
Major Specialization Subject-5 Risk Management in Agri Business International Business Law E- Commerce
Major Specialization Subject-6 Rural Marketing & Total Quality Management International Business Trends and Strategies Online Reputation Management
Major Specialization Subject-7 Agricultural Export Management & International Trade International Buyers Behavior Analysis & Marketing Strategy of High Products Mobile & Social Media Marketing
Major Specialization Subject-8 Infrastructure &Agri Warehousing Management Digital Marketing Analytics
Major Specialization Subject- Field Work Field Work  Field Work Field Work
Minor Specialization Marketing Human resource Management Finance
Subject number. Name of the Subject Name of the Subject Name of the Subject
Minor Specialization Subject- 1 Consumer Relationship Management Organizational Structure, Development and Changes. Basics of Financial Decision Making
Minor Specialization Subject-2 Emerging trends in Marketing Performance and compensation Management Direct and indirect taxation.
Minor Specialization Subject-3 Product & Brand Management Labour Law- I Microfinance
Minor Specialization Subject- 4 International Marketing Industrial Training and developmen Working Capital Management
Minor Specialization Subject-5 Strategic Marketing Management Emerging Trends in Human Resource Management Project Finance and Capital Budgeting
Minor Specialization Subject-6 E- Business Labour Law – II Financial Derivatives and risk Management