AICTE Approved
IIM Nagpur Campus Immersion
Excellent Placements
Duration
2 Years
Important Dates
Last Date to Apply: 10th June 2025
eligibility
Min 50% in any UG program
BATCH INTAKE
30
FEES STRUCTURE
Rs. 6.90 Lakhs (2 Years)
Why PGDM ?
Workshops
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Provides comprehensive hands-on workshops on crucial business topics such as Fintech, Blockchain, Forensic Audit, Spin Selling, and essential leadership skills like “Sell to Win”.
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Equipping participants with the expertise needed to gain a competitive edge in the dynamic business world.
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500 Hours of PDGA (Personality Development, Grooming & Awareness), including GD, Debates, Aptitude Test Training, and Interview Techniques.
Tools & Platforms
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Ad Tech: Google Ads, Meta Ads, YouTube, DV360, Taboola, etc.
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SEO/SEM: SEMrush, Ubersuggest, Yoast, Ahrefs, etc.
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Automation: HubSpot, MoEngage, Zapier, Instantly.ai, etc.
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Email & Social: Mailchimp, WhatsApp Business, Hootsuite, etc.
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Gen AI: ChatGPT, Jasper, Copy.ai, etc.
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ORM: Brandwatch, Sprinklr, Google Alerts, etc.
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Content Design: Canva, CapCut, InVideo, etc.
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Analytics: GA4, GTM, Hotjar, Data Studio, etc.
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Internship Tools: Resume.io, Kickresume, Rezi, etc.
Specialized Learning
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Focuses on financial modeling, sectoral analysis, advanced Excel, and data analytics.
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Includes case studies, project-based learning, and hands-on training to develop problem-solving skills.
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Covers real-world business simulations and strategic decision-making for industry readiness.
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Emphasizes experiential learning through industry-led capstone projects.
Certifications
We offer a range of industry-relevant programs in collaboration with global leaders to equip students with in-demand skills.
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Harvard Business Publishing (6 Programs)
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Robotic Process Automation by Automation Anywhere
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Power BI & Tableau by Microsoft
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Six Sigma & Business Analytics
Immersive PROGRAMS
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1st Immersion Programs: 15-20 days of industry exposure and foundational learning.
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International Tour (Dubai or any other): Explore global markets and business practices. (optional)
Internships & Placements
Guarantees internships with a minimum stipend of ₹10,000 per month and 100% placement assurance with packages starting from ₹5.5 LPA. Includes live projects, winter internships, and summer internships for experiential learning.
Admission Details
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Apply core management concepts to solve business problems in the digital era.
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Demonstrate specialized knowledge in digital marketing tools, platforms, and analytics.
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Communicate effectively with stakeholders using digital media.
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Employ critical thinking and analytical skills for digital marketing decision-making.
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Exhibit ethical standards and data privacy awareness in digital marketing practices.
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Leverage emerging technologies for innovation in marketing strategies.
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Work effectively in teams and demonstrate leadership in project and campaign management.
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Engage in lifelong learning and adapt to changing digital trends.
Program Objective
The PGDM in Digital Marketing at ASM IIBR aims to create industry-ready digital marketing professionals by blending core management education with specialized training in digital tools, platforms, and strategies. The program equips students with in-depth knowledge of SEO, SEM, social media, content marketing, analytics, and AI-driven automation. It prepares individuals to plan, execute, and manage high-impact digital campaigns, enabling them to take on strategic roles in digital agencies, e-commerce firms, and marketing departments across industries in the ever-evolving digital landscape.
PGDM + MDP Offerings
Immersion Programs (Industry Exposure)
1. First Immersion Program – Induction (15-20 days)
2. Second Immersion Program – IIM Nagpur (3rd Trimester)
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Certification Workshop
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Live Project
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Industry Speaker Sessions
3. Third Immersion Program – Campus Immersion (Post 4th Trimester)
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Bootcamp for Industry Readiness
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Resume Writing Workshop
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Mock Interviews & GD
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Logical Reasoning & QA Test Prep
Program Structure
4 Trimesters Continuously (No summer break)
5th Trimester for Internships & Placements
Total 108 Credits Covered in the First 4 Trimesters
Internship & Placements
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Every trimester includes 2 specialized certifications
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Total: 8 Certifications (Each worth 1-2 credits)
Certifications Per Trimester
4 Trimesters Continuously (No summer break)
5th Trimester for Internships & Placements
Total 108 Credits Covered in the First 4 Trimesters
International Tour
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Dubai Market Visit (Optional, paid basis)
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Other international destinations available
ASM IIBR’s exclusive Post Graduate Diploma In Management + Management Development Programme program is designed to provide a unique blend of industry exposure, global immersion, specialized certifications, and career grooming. With a practical, hands-on learning approach, this program ensures students are job-ready from day one.
Student Testimonials
Abhishek Lad
"A place with a learner-centric environment, supported by the most experienced and supportive faculties, who have inculcated industry-required skills and knowledge in students, enabling them to excel in their careers."
Anshika Kushwah
"PGDM helped us enhance our knowledge and skills, opening a pathway to the corporate world. It allowed us to focus more on our interests and significantly upgraded our practical knowledge."
Pratiksha Magar
"ASM Group Of Institutes is the best place to showcase your talents. The PGDM program offers a blend of theoretical and technical knowledge, providing me with deep and thorough academic insights."
Admission Contact
S. No. 29/1+2A, Near Empire Estate,
Old Mumbai Road, Pimpri Colony,
Pimpri-Chinchwad, Maharashtra 411018
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