PGDM in Marketing Course Details, Eligibility, Future Scope, and More – A Complete Guide by ASM IIBR

In today’s competitive business environment, marketing is the backbone of every successful organization. From building powerful brands to driving digital growth strategies, marketing professionals play a crucial role in shaping business success. If you aspire to become a marketing leader, enrolling in a  PGDM in marketing can be the perfect career move.

At ASM IIBR, the PGDM program is designed to equip students with practical marketing knowledge, industry exposure, and leadership capabilities. In this blog, we will explore complete PGDM Marketing Course Details, Eligibility, Fees, Syllabus, and the future scope, including jobs after  PGDM in marketing.

What is  PGDM in Marketing?

A PGDM in Marketing program is a two-year, industry-oriented management course focused on marketing strategies, brand management, consumer behavior, and digital transformation. Unlike traditional theoretical programs, a postgraduate diploma in marketing management emphasizes practical learning, live projects, and corporate interaction.

The  PGDM in Marketing Management program at ASM IIBR integrates core management fundamentals with specialized marketing knowledge, preparing students to handle real-world business challenges.

PGDM Marketing Course Details

Particulars	Details
Course Name	PGDM in Marketing
Course Level	Postgraduate Diploma
Duration	2 Years (Full-Time)
Number of Semesters	4 Semesters
Eligibility	Bachelor’s Degree in any discipline with a minimum 50% aggregate (Relaxation as per norms)
Entrance Exams Accepted	CAT, MAT, XAT, CMAT, ATMA, GMAT (as applicable)
Admission Process	Entrance Exam Score + Group Discussion (GD) + Personal Interview (PI)
Average Course Fees (India)	₹4 Lakhs – ₹12 Lakhs (Varies by Institute)
Internship	Mandatory Summer Internship Program (SIP)
Mode of Study	On-Campus / Full-Time
Career Opportunities	Growth Marketing Manager, Marketing Operations (MarTech), Business Strategy Executive, E-commerce Marketing Manager, Marketplace Manager (Amazon/Flipkart), CRM Executive, Customer Lifecycle Manager, Brand Manager / Assistant Brand Manager

Marketing Career Scope: Job Roles & Specializations

The ultimate aim behind any student pursuing any degree is to build a successful career. Talking about the career roles open to students after completing PGDM in Marketing, which could be very rewarding, are:-

• Digital Marketing

• Brand Management

• Sales & Distribution Management

• Marketing Analytics

• Retail Marketing

• International Marketing

• Product Management

Industries Hiring Marketing Professionals

Apart from these highly rewarding job roles, there is a versatile horizon of industries in which students are equipped to work, some being:

• FMCG Companies

• IT & Software Firms

• E-commerce Platforms

• Banking & Financial Services

• Healthcare & Pharma

• Real Estate

• Media & Advertising Agencies

• Startups & D2C Brands

The versatility of marketing ensures job stability and growth across industries.

Eligibility for  PGDM in marketing

When reviewing PGDM Marketing Course Details, Eligibility, Fees, and Syllabus, the eligibility criteria play a key role.

Basic Eligibility Criteria:

• Bachelor’s degree in any discipline from a recognized university

• Minimum 50% aggregate marks (relaxation as per norms)

• Final-year students can also apply

Accepted Entrance Exams:

• CAT

• MAT

• XAT

• CMAT

• ATMA

• GMAT

Selection may include:

• Group Discussion (GD)

• Personal Interview (PI)

• Academic performance evaluation

SM IIBR follows a transparent and merit-based admission process.

PGDM in Marketing Syllabus

The  PGDM in Marketing Management syllabus is structured to build strong managerial foundations along with marketing expertise.

Core Subjects (Year 1)

• Principles of Management

• Financial Accounting

• Organizational Behavior

• Managerial Economics

• Business Statistics

• Operations Management

• Business Communication

Marketing Specialization Subjects (Year 2)

• Consumer Behavior

• Brand Management

• Sales & Distribution Management

• Marketing Research

• Integrated Marketing Communications

• Retail Management

• Digital Marketing

• Marketing Analytics

• International Marketing

Practical Components

• Summer Internship Program

• Industry Visits

• Live Marketing Projects

• Capstone Projects

ASM IIBR focuses on experiential learning to ensure students are industry-ready.

PGDM in Marketing Fees

The fee for a PGDM marketing program varies depending on the institute’s infrastructure, faculty, and placement support.

Average Fee Range in India: ₹4 Lakhs to ₹12 Lakhs (for the complete program)

At ASM IIBR, students also benefit from:

• Industry exposure programs

• Placement training

• Certification workshops

• Skill development sessions

Scholarships and financial assistance options may also be available based on eligibility.

Why choose PGDM in Marketing at ASM IIBR?

Choosing the right institute is as important as choosing the right course.

Emphasis on communication skills, leadership 

• Industry-Oriented Curriculum - ASM IIBR designs its curriculum in alignment with industry needs and emerging marketing trends.

• Practical Exposure - Students work on real-life projects, market research assignments, and internships.

• Placement Assistance - Dedicated placement support helps students secure promising career opportunities.

• Skill Development Focus - qualities and corporate readiness.

Future Scope of PGDM Marketing

The scope of PGDM Marketing continues to expand due to rapid digital transformation and globalization.

Marketing professionals are in demand across industries such as:

• FMCG

• IT & Software

• E-commerce

• Banking & Financial Services

• Retail

• Healthcare & Pharma

• Startups

The digital revolution has opened new career paths in performance marketing, content strategy, marketing analytics, and growth management.

Jobs After  PGDM in Marketing

A major concern for students is about jobs after  PGDM in marketing. The career prospects are diverse and rewarding.

Entry-Level Roles:

• Marketing Executive

• Sales Executive

• Digital Marketing Executive

• Business Development Executive

• Brand Executive

Mid-Level Roles:

• Marketing Manager

• Brand Manager

• Sales Manager

• Product Manager

• Digital Marketing Manager

Senior-Level Roles:

• Marketing Head

• Chief Marketing Officer (CMO)

• Strategy Head

• Business Development Director

Marketing is a performance-driven field, which means growth depends on your skills, creativity, and results.

Salary After  PGDM in Marketing

The salary package depends on the institute's reputation, industry sector, and individual capability.

Average Starting Salary:

• ₹4 LPA to ₹8 LPA

With 3–5 years of experience:

• ₹8 LPA to ₹15 LPA

Senior professionals can earn significantly higher based on expertise and leadership roles.

Is  PGDM in marketing the Right Choice for you?

A postgraduate diploma in marketing management is ideal for students who:

• Have strong communication skills

• Enjoy creativity and strategic thinking

• Are interested in branding and consumer psychology

• Want leadership roles in business

If you aspire to build a high-growth career in a dynamic industry,  PGDM in marketing management offers excellent opportunities.

FAQ

1. What are the career benefits of completing ASM’s IIBR program with a PGDM in Marketing?

Completing a PGDM in Marketing from ASM’s IIBR (ASM’s Institute of International Business & Research, Pune) offers several career advantages. The program is designed with an industry-focused curriculum that blends theoretical knowledge with practical exposure through internships, live projects, workshops, and corporate interactions. Students benefit from structured placement assistance, skill development training, and strong industry connectivity in Pune, one of India’s major education and corporate hubs.

Graduates develop expertise in digital marketing, brand management, sales strategy, and marketing analytics, making them job-ready from day one. The emphasis on communication skills, leadership development, and real-world case studies enhances employability and long-term career growth.

2. What are the career prospects after completing a Marketing PGDM in India?

The career prospects after completing a PGDM in Marketing in India are strong and diverse. Marketing professionals are required across industries such as FMCG, IT, banking, healthcare, retail, real estate, fintech, and e-commerce.

Common job roles include:

• Marketing Executive

• Digital Marketing Manager

• Brand Manager

• Sales Manager

• Business Development Manager

• Product Manager

• Marketing Analyst

3. What is a Post Graduate Diploma in Management with a marketing focus?

A Post Graduate Diploma in Management (PGDM) with a marketing focus is a two-year postgraduate program that specializes in marketing strategies, consumer behavior, branding, digital marketing, sales management, and market research.

The first year typically covers core management subjects such as finance, operations, HR, and economics. The second year focuses on marketing specializations like brand management, marketing analytics, retail marketing, and digital marketing.

This program is industry-oriented and designed to equip students with practical skills, strategic thinking abilities, and leadership qualities required to succeed in the competitive marketing domain.

4. What is the Fee Structure for Two-Year Marketing Management Diplomas? 

The fee structure for a two-year Post Graduate Diploma in Management (PGDM) in Marketing Management varies depending on the institute’s reputation, infrastructure, industry exposure, faculty expertise, and placement support. Which typically ranges from 10 lakhs to 20 lakhs for most private institutes. 

5. What are the admission Criteria for PGDM Marketing Programs?

Admission to a PGDM in Marketing requires a bachelor’s degree with a minimum 50% marks from a recognized university. Candidates must qualify in entrance exams like CAT, MAT, XAT, CMAT, or GMAT. Shortlisted applicants undergo Group Discussion and Personal Interview. Work experience is optional but can provide an added advantage during selection.

Final Thoughts

A  PGDM in marketing is more than just a qualification; it is a gateway to a successful corporate career. With comprehensive PGDM Marketing Course Details, Eligibility, Fees, Syllabus, and strong placement support, institutes like ASM IIBR prepare students to become future marketing leaders.

If you are ready to explore exciting career opportunities and secure rewarding jobs after  PGDM in marketing, now is the time to take the next step toward a promising future with ASM IIBR.